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Ascend | Aspen

Winter, Redefined

Privé Experiences

Curating Life’s Most Coveted Moments

Prive Experiences represents the pinnacle of bespoke luxury within the Privé Society ecosystem. As our signature experiences division, we transform the impossible into the inevitable, curating once-in-a-lifetime moments that transcend traditional luxury offerings.

Every Prive Experience is meticulously crafted through our extensive network of cultural insiders, industry pioneers, and exclusive partnerships spanning six continents. We don't simply arrange luxury travel or dining—we create transformative encounters that expand perspectives, forge meaningful connections, and generate stories worth telling for generations.

Privé Lifestyle Services

Prive Society delivers comprehensive lifestyle management that anticipates every need and exceeds every expectation, providing the ultimate luxury: time and peace of mind.

PERSONAL LIFESTYLE MANAGEMENT

— Dedicated Lifestyle Managers
— Always-On Customer Service 24/7/365

Global Mobility & Concierge

— Private Aviation & Ground Transportation Access
— Private Charters & Global Concierge
— Complete Travel Support

Every service operates under absolute discretion, uncompromising quality, and personalized attention. Our integrated approach creates a seamless support system where complexity becomes simplicity, and the extraordinary becomes effortless.

Welcome to

ASCEND | ASPEN

Welcome to ASCEND | ASPEN, where Aston Martin's legendary performance philosophy meets adventure in America's most prestigious mountain playground. We proudly present an unforgettable 4-5 night programme that offers guests the perfect synthesis of heart-racing driving experiences, world-class skiing, luxury accommodations, and unique après-ski indulgences—all crafted with the precision and artistry that defines Aston Martin.

The Experience
Drive. Ski. Indulge.
Repeat

This immersive winter escape redefines alpine getaways by combining Aston Martin's legendary performance driving heritage with exclusive access to Aspen's world-renowned slopes and elite cultural experiences.This programme is designed for discerning individuals who refuse to compromise—where every moment delivers exceptional value and unprecedented exclusivity,

Exclusive Winter Performance Driving

Pristine
Backcountry Skiing

Award-Winning
Accommodations

Elevated Après-Ski And
Cultural Moments

For Those
Who Refuse
to Compromise

ASCEND | ASPEN transcends the traditional winter retreat by offering guests unparalleled access to both mountain thrills and sophisticated indulgence.

Our vision is simple yet revolutionary: to create breathtaking moments where the exhilaration of precision driving meets the freedom of alpine skiing—all wrapped in the comfort of six-star luxury.

Membership to
the Extraordinary

Exclusive By Design,
Exceptional By Heritage

What sets ASCEND | ASPEN apart mirrors what distinguishes Aston Martin: an unwavering commitment to exclusivity and craftsmanship. With strictly limited availability, personalized itineraries crafted with the same attention to detail as an Aston Martin interior, and access to Aspen's most coveted experiences, this is not merely a vacation—it's membership in an elite cadre of adventurers who share Aston Martin's passion for the extraordinary. Let's redefine what a winter escape can be.

The Experience

Scenic Drives

Aspen’s mountain roads are made for thrill seekers. From the sweeping curves of Independence Pass to the twists of Castle Creek, each route showcases Aston Martin’s performance against Colorado’s stunning alpine backdrop.

Exceptional
Skiing Terrain

From beginner slopes to double-black diamonds, Aspen has it all. Thanks to our partnership with Aspen Snowmass, ASCEND guests enjoy private first-tracks access—fresh powder, no crowds, and the mountain all to yourself.

Exclusive Access

ASCEND unlocks Aspen’s most exclusive experiences—normally reserved for a select few. From private après-ski lounges to insider access at designer boutiques, our guests enjoy Aspen like true insiders.

DAY 01

Precision
on Arrival

Guests arrive by private charters to Aspen/Pitkin County Airport, where a discreet concierge team ensures seamless customs clearance with the efficiency and attention to detail that defines Aston Martin service. Awaiting them: a winter-tuned Aston Martin DBX—ready to glide them effortlessly to their accommodations.

Elevated
Acclimation

Ready For Altitude

Upon arrival at our mountain-view residence, our wellness concierge team delivers a bespoke IV therapy experience engineered specifically for Aspen's 8,000-foot elevation. Each targeted treatment addresses high-altitude challenges through scientific rehydration, oxygen optimization, and altitude sickness prevention, transforming the typical 24-48 hour adjustment period into immediate peak readiness. This proactive wellness approach, reflecting Aston Martin's commitment to optimized performance, ensures guests experience full vitality from the very first breath of mountain air.

A Quiet Toast

British Elegance At Altitude

After settling into accommodations and refreshing with our custom wellness treatments, guests will be invited to join a welcome reception in our residence's grand entertaining space which will feature vintage champagnes and canapés prepared by our executive chef. Our dedicated lifestyle managers will be on hand to outline the week's programming.

Italian Soul

Alpine Hospitality
at Casa Tua Aspen

As evening sets in, our Aston Martin chauffeurs escort guests to Casa Tua Aspen, an intimate Victorian hideaway that shares our appreciation for timeless elegance. In a private dining room adorned with curated art that reflects Aston Martin's design sensibility, guests enjoy a welcome dinner of signature Italian dishes reimagined with seasonal Colorado ingredients. It's a refined moment to connect with fellow ASCEND members over exceptional cuisine and wines from Casa Tua’s celebrated cellar.

DAY 02

Performance
Driving Experience

Master The Ice

A dedicated Aston Martin driving instructor meets guests for an exhilarating two-hour winter performance driving experience that showcases our brand's racing heritage. On a specially prepared closed course, guests master the art of controlling Aston Martin's latest models on snow and ice, learning techniques developed through decades of motorsport excellence while experiencing the perfect balance of luxury and exhilaration that defines the Aston Martin brand.

Heli-Skiing
Adventure

Performance Beyond The
Road

After a gourmet mountainside lunch, our Olympic gold medalist guide accompanies guests to our private helipad where a helicopter awaits to transport the group to pristine backcountry terrain. Here, far from resort crowds, they experience powder skiing in its purest form, with untouched snowfields and breathtaking vistas accessible only by helicopter and for “those who know”.

Après
Excellence

Precision Recovery

Upon returning, guests may enjoy comprehensive après-adventure wellness services in the exclusive ASCEND Wellness Suite. Custom treatments and massage therapy targets muscle groups engaged during both driving and skiing, followed by medical-grade IV therapy specifically formulated to address hydration and nutrient replenishment.

Wayan Aspen

Where Innovation Meets Tradition

Our chauffeurs escort guests to Wayan Aspen, one of the mountain’s most coveted reservations where Southeast Asian sophistication meets alpine exclusivity— in an intimate setting that few will discover. The French-Indonesian restaurant recently opened with a vibe unlike any other in the ski town offering something that can't be found elsewhere in the valley. This is where Aspen's cultural elite discover their new favorite secret, sharing an experience that transcends typical mountain dining into something profoundly memorable and distinctly rare.

DAY 03

Scenic Drive To Crested Butte

The Road Less Ordinary

The day begins with a bespoke breakfast designed to fuel mountain adventures, followed by an extraordinary driving journey as guests' Aston Martin DBX awaits for a scenic mountain expedition to Crested Butte. This exhilarating drive over McClure Pass showcases both Colorado's spectacular winter landscapes and the full capabilities of Aston Martin's luxury performance engineering on carefully maintained mountain roads—a testament to how British craftsmanship thrives in challenging environments.

Helicopter
Return

Engineering Excellence At Altitude

For the return journey, we bypass winding roads as our private helicopter— transports guests back to Aspen, providing breathtaking aerial views of the Elk Mountain Range and Maroon Bells that few visitors witness. It's the kind of exclusive perspective that comes from choosing excellence without compromise.

Aspen Art Museum

Curated Excellence

We touch down just in time for an exclusive chef's table lunch at the Aspen Art Museum's acclaimed rooftop restaurant, where panoramic mountain views through floor-to-ceiling windows complement the executive chef's private tasting menu—highlighting seasonal ingredients and artistic presentation that complements the museum's aesthetic vision.

Private
Art Tour

Craftsmanship Appreciation

After lunch, guests can enjoy a private curator-led tour of the Aspen Art Museum's latest exhibition with an expert guide offering insider perspectives and scholarly insights not available to general visitors, revealing the stories and artistic significance behind each carefully selected work while tailoring the experience to our guest’s personal interests in contemporary art..

Kemo Sabe
Customization

Heritage Handcrafted

The afternoon continues with a VIP experience at Kemo Sabe, Aspen's legendary Western lifestyle boutique. In this appointment-only session, master hatmakers will guide guests through a personalized hat customization experience, selecting premium materials and crafting a bespoke piece tailored to their preferences while they enjoy craft cocktails featuring local spirits to create a one-of-a-kind souvenir that embodies both Western heritage and contemporary luxury.

Caribou
Club Dinner

Where Excellence Gathers

The day culminates with exclusive access to the legendary Caribou Club—Aspen's most prestigious members-only establishment that shares our appreciation for exclusivity and refinement. Here, guests enjoy a private dinner where the executive chef presents a multi-course experience showcasing Colorado's finest ingredients, each course paired with rare spirits and limited-production wines selected by the club's master sommelier—creating the perfect finale for a day of Alpine luxury.

DAY 04

Morning
Adventures

Adventure Your Way

The day begins with bespoke breakfast before ASCEND guests select between two morning adventures: a private snowmobile expedition to the historic ghost town of Ashcroft, or an exhilarating dog sledding experience along exclusive backcountry trails. Both excursions—guided by the same attention to safety and performance that defines our driving experiences—conclude with gourmet wilderness lunch in their respective picturesque settings.

Snowlodge
Après Ski

A Reservation In The Snow

Nestled in the heart of Aspen's legendary mountain landscape, Snowlodge transforms the traditional après-ski experience into an exclusive celebration of winter luxury where Ascend guests skip the crowds and step directly into our private VIP area. This intimate alpine sanctuary offers unparalleled access to one of Colorado's most coveted winter destinations, featuring premium seating with panoramic mountain views, dedicated service staff, and curated amenities where world-renowned DJs and discerning guests converge for unforgettable evenings with a reserved space that will become personal alpine retreat, complete with luxurious fur throws, artisanal cocktails, and gourmet mountain cuisine.

Private Style Session

Curated Excellence

Alternatively, embark on a personalized shopping expedition along Aspen's exclusive Galena Street, where a personal stylist has arranged private access to the town's most prestigious boutiques. Enjoy champagne while exploring Prada, Gucci, and Loro Piana collections not yet available to the public, with the option to have select pieces customized on-site as our stylist will curate looks that perfectly complement our guests’ personal aesthetic while providing insider knowledge on emerging luxury trends.

Immersive Dining at St. Regis

Sensory Mastery

As evening falls, our Aston Martins chauffeurs delivers guests to the St. Regis Aspen's exclusive Paradis Suite, transformed for the night into an immersive dining sanctuary. Floor-to-ceiling projection mapping transports guests through the seasons of Aspen as a six-course molecular gastronomy menu unfolds, each dish revealing itself through theatrical elements—where our executive chef personally presents each course, explaining the locally-sourced ingredients and innovative techniques.

Cognac &
Performance

The Perfect Finale

The night culminates with rare Hennessy Paradis Imperial tasting guided by a cognac specialist who illuminates century-old distillation processes—craftsmanship that mirrors Aston Martin's commitment to traditional techniques perfected over generations. Acclaimed pianist Chloe Flower delivers an intimate performance on a Steinway grand piano, creating a sonic tapestry that perfectly complements the evening's sensory journey through panoramic windows overlooking Aspen Mountain's illuminated slopes.

DAY 05

Wellness
Send-Off

Optimized Departure

Guests begin their final day with personalized wellness preparation reflecting Aston Martin's commitment to optimized performance. In the comfort of their suite, our concierge wellness team administers custom IV hydration therapy tailored to our guests specific needs. This rejuvenating treatment, accompanied by specially prepared immune-boosting breakfast options, ensures optimal readiness for their journey ahead.

Culinary
Masterclass

From Mountain to Mastery

Guests will move to a late-morning culinary masterclass with our executive chef in a private demonstration kitchen. Our chef guides guests through creating signature Aspen dishes they can recreate at home, while discovering the stories behind locally-sourced ingredients—the kind of insider knowledge that transforms cooking into craft.

Ascend Gifting Suite

Curated Memories

After a farewell lunch featuring highlights from the cooking session, guests are presented with the ASCEND | ASPEN gifting suite. A dedicated gift concierge unveils a curated collection including limited-edition Aston Martin driving accessories crafted in the same premium leather as our vehicle interiors, alpine-inspired luxury home fragrances, and artisanal food products from the region's finest producers—each item reflecting the attention to quality and detail that defines Aston Martin craftsmanship.

Keepsake

Bound Memories

The centerpiece of each guest's farewell gifts is a hand-bound, museum-quality photo book documenting the ASCEND | ASPEN journey, with photographs captured throughout the experience. Each page includes embossed captions detailing our guest’s adventures, moments and milestones, enclosed in a presentation box lined with the same cashmere as the welcome throw they received upon arrival..

Through the Peaks, One More Time

One Last Drive

Our dedicated chauffeurs arrive for what becomes an experience in itself—transforming the journey to the airport into a scenic farewell celebration of the landscape that's been a playground to our guests all week. It's a final opportunity to experience the harmony between engineering excellence and natural beauty, where precision meets the peaks one last time.

Ascend | Aspen

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